Social Media ads can increase patient awareness of your business and bring in new patients. Targeted ads have been proven to have the highest ROI. To have a targeted ad you must first find your niche or your bread and butter. Next, you will need to gather testimonials and videos to market to your specific audience. These videos will do all the marketing for you. Finally, ensure your office is fully trained with the proper tools to retain the patients.
Training is an important aspect of the patient experience. For example, if you get qualified patients in the door but can’t sell treatment, you are spinning your wheels. However, ensuring your office is fully trained front to back can ensure that a patient has the perfect experience every time.